This LOOK picture is a parallax panoramagram – the first three-dimensional photograph ever reproduced in mass quantities by any publication anywhere. It was made by Arthur Rothstein, LOOK’s technical director of photography.  It is the product of 13 years of research and development by Rothstein and Marvin Whatmore, general manager of LOOK. The bust of Thomas Edison is surrounded by six of his inventions: In front, the first electric lamp, the first stock ticker. Behind the bust, left to right, the first motion- picture projector, the first phonograph and, top right, the fluoroscope.

Turn this over and see history being made

The picture on the other side of this insert is worth saving. It is the first full color picture made in a new dimensional process. This new development, a “parallax panoramagram,” was pioneered by LOOK Magazine, Eastman Chemical Products, Inc., and Harris-Intertype Corporation.

The picture was photographed on location at the Tennessee Eastman Company plant, where Eastman’s KODEL® fiber is made. The dress was especially designed by Bill Blas of Maurice Rentner for this three dimensional photograph. The fabric of 65% Kodel polyester and 35% cotton is by Springs Mills.

XOGRAPH* by Visual Panographics, Iinc, 488 Madison Ave., New York, N.Y.10022

*T.M.Reg. Application Pending